Desperados, Breaking Routine

This cinematic spec ad is a passion project I embarked on with a few reliable people that I work with. This project was entirely self-funded, with a 3-man crew of friends. We wanted to tell a relatable story while selling this unique tequila-flavoured beer, and what's more relatable than getting stuck in routines that feel repetitive and boxing. A road trip with a few bottles of beer might be just what you need to unwind and break the routine.